Glossary term
What Is App Store Connect?
Apple's web portal where developers manage app listings, upload builds, handle pricing, review sales, and respond to reviews.
App Store Connect (formerly iTunes Connect) is the dashboard for every iOS app business. Core functions: upload builds via Xcode or Transporter, manage app metadata and screenshots, set pricing and availability by region, configure in-app purchases and subscriptions, submit for App Review, respond to customer reviews, and pull analytics (impressions, conversion rate, installs, crashes, revenue). Access requires Apple Developer Program membership.
Common Questions
How do I upload an iOS build?
From Xcode via 'Archive' → 'Distribute App' → App Store Connect. Or upload .ipa file via Apple's Transporter tool (Mac App Store).
Where do I find analytics?
App Store Connect → Analytics tab. Shows impressions, conversion rate, installs, revenue, crash rate, and retention curves.
Related terms
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